Our mission is to create affordable, quality hair care products made from carefully selected ingredients that cater to curly and coily textures.
While our products are affordable, they don't contain low-quality fillers or additives. All our ingredients are chosen in the best interest of your hair!
Our goal is for you to understand what goes into hair care products - specifically Heritage by Edem products, understand your hair, and establish a healthy hair care routine. We do this by being transparent about the ingredients we use and educating you on hair care and healthy hair care practices.
Our greatest satisfaction is seeing you being confident in your hair - no matter how you choose to wear it - because you understand how to care for it.
Where It All Began
Heritage by Edem was founded by Edem Amedzo in 2018, born from years of curiosity, passion, and experimentation. What began as a personal journey to explore DIY treatments and discover more affordable alternatives to store-bought products soon became something much bigger.
While many of the DIY treatments were a disaster, a few formed a stable hair care routine for her. Since then, one person's curiosity and passion have grown into the desire to serve other people and help them care for their natural hair.
Heritage by Edem still embraces that journey of learning, growth, and a genuine desire to make natural hair care affordable and uncomplicated.